Posts Tagged ‘nfl’
Frank Vuono Talks About Marketing, Chris Long @ NFL Draft
nfldraftmag.blogspot.com – It seems I atttend Frank Vuono’s 16W Super Bowl party every year, but I’ll bet he didn’t expect to see me at the NFL Draft — but then this may be his first one in a while; it’s my 4th. Frank runs 16W Marketing, which, according to their website.. is a full service sports marketing company utilizing a completely integrated approach in the development of client programs. 16W believes that the creation and maintenance of a client’s position and image requires that all marketing disciplines be fully synchronized so that a clear, effective, and unified message is communicated to the appropriate audience. ……I talked to Frank about signing Chris Long and what marketing deals are in place.
Super Bowl XLI Ad Review Pt 2: SF American Marketing Assn.
superbowlgame.blogspot.com – I attended this meeting of the San Francisco Chapter of the American Marketing Association on the invitation of my friend Beth. It is an informative and entertaining look at ads from the 41st Super Bowl game, and by ad and marketing professionals based in the San Francisco Bay Area. Super Bowl XLI was the third-most-watched tv program in the history of television. Here’s the SF AMA’s description of the meeting As Super Bowl XLI is poised to return to sunny South Florida for the ninth time in 2007, the TV commercials surrounding the game will be all the talk on Monday. We will hear whether companies’ Super Bowl TV commercials have generated the “water cooler” conversation? Marketers dropped more than 0 million on Super Bowl commercials in 2006, but will the spots be good enough to make viewers want to speak out, tell others, discuss it on a blog or post a comment online? Did my .6 million ad create a buzz or blog comment? With new metrics on analyzing buzz, was the buzz positive or negative? Super Bowl draws around 140 million viewers for all or part of the game, but is the cost worth it? Do companies reach their intended audience? What about ROI? Are companies getting more sophisticated in tracking their ads and ad dollars or do companies view a .6 million Super Bowl ad as a branding exercise? Come hear a panel of industry professionals discuss the pros and cons of Super Bowl ads at the San Francisco American Marketing Association …