Advertising and Marketing Tips

Posts Tagged ‘Movies’

In part two of my conversation with Erick Hachenburg, CEO of Metacafe®, he talks specifically about the growing opportunity for online video advertising and how companies are using online video for advertising and brand marketing. For Metcafe, the key its business model is advertising and as a result the company recently expanded it advertising sales team, to meet the growing demand for its online video advertising. Metcafe has premium content deals with Hulu, Warner and other Hollywood studios, and it has grown its movies-related advertising revenues over the past year by more than 70% year-over-year. Hachenburg pointed out that in addition to being content partners, movie studios are also marketing partners. Metcafe works with movies studios very early on, sometimes 6 months before the movies release to build an audience, and on the opening weekend Metcafe can deeply integrate the brand into the site. Hachenburg noted that many of the consumer brands are interested in reaching consumers where they have their “passion points” through movies, television, video games, sports and music. This gives both advertisers and consumers more choices to both create and consume compelling branded advertising messages and entertainment. Research findings from Metcafe’s annual sponsored study on online video consumption conducted by Frank N. Magid Associates in May 2010, that found online video advertising is increasingly accepted by consumers. More than 55 percent of the 2412 online …

Classic Drive in ads from the early 50,s and 60,s..take a trip into nostalgia

Tolkein and CS Lewis were friends, best friends in life. They each wrote books that were absolutly masterful but I wonder if the Movies would be succesful if both came out at the same time? Maybe it would have been a marketing nightmare. What do you think?

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