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TV Advertising – Department store advertising. John Martin’s department store corporate TV ad. Uploaded by Peter Barnes. He worked as a senior advertising executive on the John Martin’s account with Young and Rubicam Advertising and Ogilvy and Mather Advertising. The John Martin’s department store would be regarded by many as the greatest South Australian company of the last century. Peter Barnes worked on the John Martin’s advertising account with Young & Rubicam Retail from 1988 to 1990, first as Senior Art Director, then rising to Creative Director and Acting General Manager in 1989, responsible for overall operations of the retail division. After a very thorough review of Young & Rubicam Retail in July 1989, at the time of Peter’s leadership, John Martin’s reaffirmed their confidence and commitment in the retail division. The John Martin’s department store group’s advertising account was the highest billing local South Australian advertising account at that time, and much prized. Peter also worked on the John Martin’s advertising account with Ogilvy & Mather Retail in 1985 and 1986, as Senior Art Director and Group Head. Peter was asked to take a lead role during a crucial review of the John Martin’s account by the client in 1985. This resulted in Peter being awarded the Ogilvy & Mather Silver Nail in August 1985 for outstanding client service, after a successful review outcome for the agency’s largest billing client. John Martin’s achieved excellent trading results …
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Tags: ad, adelaide, advertising, australia, Christmas, Commercial, department, John, martins, pageant, songs, south, store, tv
5 Responses to “TV Advertising – Department Store Advertising.”
Love Johnnies! Good old days!! The magic cave is nowhere near as good as it was back then!!
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That looked like a beautiful department store!
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Wow thanx for posting this great add. J.M was the bomb
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I loved the dark windows that they used in their escalator bays. The old Elizabeth store (now Myer) still has this, but Myer have added some white outlines to it. I miss Johnnies – it was a unique department store, and their Rundle Mall store was a true flagship store.
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Johnnies, what an inconic store. The Rundle Mall store was every sense of the term flagship store, while the suburban stores all had their unique charm.
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